TrueAd On Demand offers a wide variety of reports that can be used right away and easily configured to meet SME business needs. These services are not only easy to use, but also enable you to quickly grasp customer behavior and preferences, receive immediate assessment on marketing campaigns, and perform in the ever-changing Internet world with more accuracy, more efficiency, and more confidence.

All reports are shown in your own regional time. Browser-based with no hardware requirements, TrueAd On Demand features a much more accurate technology than the traditional log file analysis.

TrueAd Helps You
。Understand the source of your visitors.
。Compare the conversions and final results among different e-marketing channels
　such as banner ads, emails and keyword search.
。Evaluate the effectiveness of organic & paid search.
。Identify possible click frauds and obtain the actual ROI of different keyword
　marketing campaigns.
。Avoid click fraud and unnecessary costs.

Website Performance Indication
The effectiveness of Ads are ultimately reflected on the website utilization and performance. TrueAd provides essential KPIs such as Visits, Visitors and Visit Duration for you to access the overall benefits derived from your online marketing campaigns.

Banner Ad/Email Marketing Analysis
TrueAd helps you yield efficiently from your advertising budget by showing you important information and statistics on inbound clicks and conversions no matter where you advertise. It includes the analysis on different types of campaign conversions such as Keyword Advertising, Partner Sites, E-mail Marketing or Banner Ads.


Figure 1-1: Banner Ad Effect - This report gives information on visitors, visits and pageviews of traffic from banner ads. By analyzing the mean of given statistics, you can analyze the quality of visitors or understand the ratio of repeated visits by a visitor.

External and Internal Keyword Analysis
Keyword increasingly becomes a crucial portion of online business activities.
TrueAd not only tells you visitor behaviors performed in major search engines but also internal keywords searched by visitors. This enables you to gain clear insight into what interested visitors are truly looking for.

Organic and Paid Keyword Search
With TrueAd, you can track your online advertising campaigns in real time such as
search engine campaigns (organic and paid), search keywords, banners, text links,
Emails and affiliated campaigns. In addition, you can acquire more qualified visitors at
the lowest cost, convert more visitors by understanding their behavior click-by-click,
improve their online experience and retain your most valuable customers.


Figure 2-1: Keyword Ranking – The report enables marketers to analyze their keyword marketing effectiveness from the perspective of Keyword, Source or Medium (Organic or PPC services).

Click Fraud Analysis
Pay Per Click is the most commonly used marketing model nowadays. However, most research indicates that click fraud is increasing at an alarming rate. TrueAd features
Click Fraud Analysis which helps marketers screen dubious clicks. With such
information, marketers can call for further assistance or claim compensation from their
service providers.


Figure 3-1: Click Fraud - This report offers information such as visitor’s IP address, Cookie, Visit Time, Search Engine and Keyword Content. It also helps users screen dubious click such as continuous clicks from the same IP address.

Conversion Analysis
All marketers expect to concentrate investments on the online advertising campaigns bringing in quality traffic to their sites or producing maximum profits for corporations. Generally speaking, valuable clients refer to those who show strong interest in your products or complete your desired behavior such as e-letter subscription and book purchase. TrueAd can calculate the conversion rate of each campaign and completing certain specific desired behavior. This way, we can notify marketers of campaigns with the highest conversion rate and also the campaigns worthy of investment.


Figure 4-1: Keyword Conversion – This report helps marketers track the conversionrate of visitors directed by each keyword in designated processes.

Robot Effect
Robots are used by search engines to surf the web and catalog different websites in their database. allows web pages to be readily found when someone performs a search. Such programs, however, could lead to distortions in analysis results. TrueAd’s innovative technology is able to help you sift these robot generated traffic and therefore obtains the most accurate numbers.