When a woman around the age of 30 enters an online shopping mall by logging in as a member, the page instantly changes to recommended products designed to focus on this woman. This is a classic example of one-to-one marketing, but it requires the assistance of eCRM software to be fully realized. Prominent local eCRM enterprise CCMedia has developed analytics software that can instantly achieve multi-faceted customer behavior and product preference analysis. This is the perfect tool for executing one-to-one marketing.

"Most software usually use the server to generate data for customer analysis, but our independently developed plug-in module within the server collects and generates necessary data automatically," said CCMedia Chief Operating Officer Young-Soo Lee. CCMedia merged with a company in Taiwan last year, solidifying the foundation for entering foreign markets. This is unprecedented in Korea's software industry.

"International development is actually a very difficult task for a small enterprise to accomplish independently. However, we have combined exceptional technology from Korea and ample funding from Taiwan in a successful merger aimed toward entering the market in China." CCMedia also expressed its ambition to be on the market within the next three years.