| [TAIPEI, TAIWAN, 22 February 2006] Colatour officially began implementing WebNibbler 3.7 in January in hopes of achieving a greater understanding of customer needs, providing better services, and creating a personalized travel experience.
Since its inception, Colatour has valued website planning and customer behavior analysis. Unfortunately, the foreign analytics software it previously used contained confusing techniques and analysis reports that made operating and evaluating very problematic for marketing professionals. Thus, after extensively searching the market for related products, it decided to use WebNibbler in monitoring website performance. After using WebNibbler, Colatour's marketing department is very satisfied with its user-friendly interface, its quick and efficient supply of customer preferences from different areas, and its grasp of ad placement effectiveness. This is a very beneficial tool for planning marketing campaigns, bringing Colatour customers more thoughtful and personal services in the future.
One of the top three travel agencies in Taiwan, Colatour currently offers travel arrangements and introductions to main scenic spots of various countries. In addition, creative travel plans can be tailored for students, business professionals, or any private groups. Different travel themes can be constructed for different customer segments, giving them a sense of care and pampering. Thus, Colatour is ranked first in Taiwan with stamps of approval from 250,000 customers and 600,000 plane tickets distributed annually.
WebNibbler is a full-featured web analytics solution for enterprises to track their website usages and analyze their customer activities. With its unique data collection technologies and powerful visitor segmentation features, WebNibbler gives enterprises the insights into their website performance, marketing strategy, customer behavior, and e-business efficiency. |
