The Momoshop television shopping network officially aired in January of 2005, providing 20 hours of live programming everyday to 4 million viewers around the country. After exchanging extensive technical expertise and experience with leading South Korean television shopping network WOORi, momoshop has been providing first-rate programs, diverse product contents, and superior shopping services and guarantees, becoming a well-known and trusted virtual shopping platform. With the complete information and services on the website, customers can conveniently browse through various types of popular products and special offers as well as personally check transaction records, product giveaway status, and profile corrections. Customers can also view introductions to interested products and detailed operating guides thanks to momoshop's daily schedules of featured products and programs.

Momoshop is determined to continue following and responding to customer needs in providing a more considerate and creative shopping experience. Thus, it values website planning and customer behavior analysis. In the past, momoshop did not employ any website visitor behavior analytics software, leaving it unable to accurately grasp the age and gender of main consumers and understand which products garner the most interest from target customer segments. After trial use of WebNibbler, it found the solutions to these problems. It now knows how to match products to consumer group traits in optimizing marketing efficiency and understands which external referring sites or advertisement platforms can bring in the most potential customers. Thus, momoshop is very satisfied with the WebNibbler trial results, deciding to install the visitor behavior analytics solution to further perfect its website and maintain consumer recognition.