| [TAIPEI, TAIWAN, 16 December 2005] Ezfly.com officially signed a contract in November to purchase WebNibbler 3.7, which is expected to help ezfly.com improve the limitations of its previous website analytics software. Through WebNibbler's consistent and accurate function features, ezfly.com can provide refined services tailored more toward the consumers'interests and needs in maintaining its prominent place in the online travel service industry.
As Taiwan's foremost travel service website and the first to offer real-time ticket booking, ezfly.com transformed the traditional method of ordering tickets and enabled travelers to finalize related order process online. They can head directly to the airport, check in, and pick up the boarding pass immediately. The interactive nature and time-sensitive aspect of e-business requires coordination of various travel-related industries on both horizontal and vertical levels in order to satisfy the consumers'travel service demands. Currently, ezfly.com offers domestic and international services on flight booking, hotel reservation, tour package, and car rental, validating itself as a multi-faceted travel service website.
Since it advertises a variety of travel services online, ezfly.com places great importance on website planning and visitor behavior analysis. However, its previous foreign analytics software is limited to a traditional technique. Its drawbacks include time-consuming report production, low accuracy, and a risk of losing significant information if the system crashes. Thus, after a trial use, ezfly.com is pleased with the accuracy, quickness, and stability of the reports generated by WebNibbler. Through meticulous evaluation and comparison, it decided to abandon its previous analytics software and switch to WebNibbler. The installation of WebNibbler is expected to deliver more reliable online travel analysis reports, assist in planning more effective travel marketing programs, optimize website functions, and continue holding its lofty position atop the nation's online travel industry.
WebNibbler is a full-featured web analytics solution for enterprises to track their website usages and analyze their customer activities. With its unique data collection technologies and powerful visitor segmentation features, WebNibbler gives enterprises the insights into their website performance, marketing strategy, customer behavior, and e-business efficiency. |